SEO success is defined by how it is measured. When businesses understand how SEO campaigns are measured, success is attainable, and you can easily understand the reporting from your SEO companies. Here are three ways to measure the success of your SEO campaign.
1. Measure SEO Traffic
If your traffic has increased and your site is receiving hits, then SEO techniques may be working. A baseline must be established before determining whether any improvement has occurred. Otherwise, the traffic increase is only speculative. Google Analytics can help people assess organic traffic and also help to find keywords that will help to drive traffic to the website.
Metrics will show people how the website is performing. Changes can be made to bring the targeted audience to the landing page, and web designers can determine if the correct keywords are being used to attract the targeted audience.
2. Determine Your Search Engine Ranking
Your search engine ranking makes a difference in the success of your SEO campaign. This is true because there is a direct correlation between search engine rankings and search engine traffic. Greater traffic means a greater chance of sales conversions and money for a company. Successful companies constantly monitor their traffic and determine what is working and what is not working. Changes can be made based upon what is discovered.
Part of this process requires establishing baselines and determining which set of keywords to track. When analyzing the traffic, compare the reports to determine how traffic has changed based on the baseline.
3. Sales Conversions
Sales conversions and profitability are what most companies desire. If an approach to getting sales conversions is not working, companies need to know. This will prevent the company investing money into a technique that will not work. Traffic plays a huge role in the number conversions made on a single website. In general, companies that have a five percent conversion rate will experience an increase in conversion from 50 to 250. This type of increase will offer a significant return on investment.
Since getting sales conversions depends on links, backlinking is important as a strategy for SEO. When marketers pay attention to all aspects of this SEO campaign, they receive the most return on investment. This is important for businesses that complete a majority of their work online.
Measure Success of Your SEO Campaign
You can measure the success of your SEO campaign by following these simple tasks. Good SEO campaigns will help companies improve sales and profits. With increased sales and profits, companies can reinvest and develop products they really want. Great SEO campaigns will deliver conversions even offline. As long as the company is focusing on the important aspects of building a great SEO campaign, such as keywords, the traffic and profitability of a company will improve.
Jane Heaney wrote this post for Search Factory. Search Factory provides SEO and SEM clients with a level of service superior to that of current agencies within the Australian market.