Blogging is a social endeavor, alerting readers about expertise, services, and products. However, like a product or service, blog posts don’t ‘sell.’ People do. Therefore, one must advertise their blogging skills through a variety of social media platforms and options.
For example, do you knit sweaters for pets at home? That’s great and a niche angle, but it’s highly unlikely a lot of people are searching for such. But, if one leverages their Facebook account, sharing the information with friends and friends of friends, one begins to spread awareness, potentially making money.
In another scenario, a gentleman, now retired, having worked in the financial field for 40 years, can offer wonderful tax advice. However, if he doesn’t open a LinkedIn or other kind of social media account, alerting people of his expertise and willingness to help, he may never make income in his retirement.
Consider the reasons to combine social media with blogging endeavors.
Usually, one’s drive toward blogging has financial intentions. For example, a business may sell tires wholesale online, shipping to customers and vendors all over America, but has opportunity to drive more sales by addressing consumer questions and concerns about tires via blog posts. That way, when a person types a specific query, the tire brand’s information has a good chance of being seen.
Imagine a website with five associated service pages. A brand has slimmer chances of spreading awareness and driving sales keeping the online brand stagnant. Being social, sharing and engaging on Facebook, Pinterest, and other sites, makes a brand come alive, communicating with its targeted market. It’s easy; all one needs is time, devotion, and high-speed connections relayed by vendors, such as Hughesnet.
Great products and services help consumers, perhaps addressing a problem they currently have. For example, losing weight, appearing slimmer, and increasing cardiovascular abilities may be sought results, a potential problem or crux. A brand’s exercise machine seeks to help achieve those goals, overcoming present problems.
Perhaps a particular machine can achieve results with more comfort and in less time than competitors’ machines, but how will the public know? Creating information, related to the machine is necessary. But like the machine, the information can’t sell itself. It need be shared or gleaned on forums, Twitter streams, and Facebook brand pages, increasing the likelihood of creating awareness.
When you think tissues, you may think of Kleenex. Lexus may invoke sentiments of superior driving machines. Nestle is a prominent name in the food and beverage industry. Name brands get such recognizable names by establishing expertise, presenting an image of excellence in relation to associated industries.
Social media, or online engagement, helps bloggers establish themselves as experts, providing opportunity to show what they know. Consider a social platform like Twitter. Perhaps a lawyer could tweet a sentiment about giving free legal counsel to anyone tweeting a question. It not only helps the person asking the question but the lawyer as well. Others, seeing the lawyer giving advice, make positive associations to the lawyer and their branch of law.
Social media complements a blogger’s mission, to sell, build brand awareness, and establish associations of prestige and excellence. Social media demands engagement, and takes time and diligence, but the enterprise offers free advertising to those communicating with their markets well.
Laura Spicer is a social media expert. She loves writing about this exciting world on small business blogs. Learn more about business marketing and different internet providers like Hughesnet with her.