One of the most effective ways to generate a following and build sales for your Web-based business is by using PLR ebooks.
There are many ways to use them to make a profit.
“PLR” is an acronym which means “private label rights.” On the Internet, this idea applies to intellectual property. Intellectual property is anything that is created by someone, like written text or artwork/graphics, which is published on the Web.
PLR ebooks contain content written about a particular subject or “niche.” They’re typically 2000 words or longer. Works that are shorter than this are referred to as PLR “articles.”
This written content is then made available for purchase by business and Website owners. Purchasers of PLR ebooks and PLR articles are able not just to publish it, but also to alter the text to fit their business needs. The buyer even has the right to put his own name to the work as the author.
Why would you want to use this strategy? Website and business owners who purchase and use PLR ebooks may receive a number of benefits. You can use in three major ways to boost your business:
1) Bulk up your email list: Website visitors don’t like giving out their email addresses for no good reason because they fear they’ll open themselves up to spam. Visitors are often willing to do this, though, in exchange for something free. You can offer free PLR ebooks to your Website visitors as a way of getting their email addresses.
2) Create a reputation for yourself as an expert: Someone who publishes information on a particular topic comes to be known as a trusted expert. By publishing and distributing ebooks, you’ll build up your reputation as an expert in your field. The next time someone is looking for the types of services you offer, they’ll be much more likely to come to you because they trust you.
3) Sell ebooks for money: Perhaps you already have a loyal following; in this case, you may be able to sell PLR ebooks directly. Those who have a wide customer base can make a great deal of money this way.