The Great Grandson of Panda

In the good old days, a Panda was a hairy, lazy thing that was sent out as a PR tool by the Chinese Government to show the rest of the world that they couldn’t be so bad, especially when they look after such cuddly things.

And we all know that the average Panda was keener on sleeping and eating, than fornicating, which means that unless someone was bothered, they might have died out long ago. But for this SEO Berkshire agency, the Panda is a very different animal indeed.

The Google Panda is not lazy and has no intention of dying out at all. In fact, it’s so proliferate, that it has already sporned a great grandson.

Panda was originally born last year and it was the latest generation of algorithms from Google which tell the invincible Googlebot what to look out for on your website.

For those of you who haven’t come across the Googlebot yet, it’s a digital spider which crawls across your website when you’re least expecting it. In fact, your website – unless you install No Follow HTML codes into various parts of your site – is an open door to all manner of spiders who like to have a good pry.

But if you are intimidated by that, or dirtied some way, then tough – if you push the spider outside and don’t let it in, you’re effectively dead in terms of the search engines. The spider is there to make up its mind where your website should be ranked on their search results page. The spider arrives with thousands of preconceptions in terms of how the algorithm works and once you’ve been judged, your site can freefall down the rankings pages.

For example, the spider might arrive with the view that if you repeat a number of keywords too often, then you are in effect loading your website with those words just to attract the attention of the bot and get a better ranking.

Panda followed the more appropriately named Farmer algorithm which took a dislike to those sites that cultivated ‘farmed’ content which people would buy and place on their own site. Once Farmer has destroyed their credibility, along came Panda with even more high minded attitudes. Suddenly, a too high keyword density and too many superfluous backlinks became verboten.

Panda caused a sensation in the SEO world and the son, grandson and great grandson of Panda is keeping up the pace. The idea is that a website must first and foremost be a high user experience and not be designed to please the Google Bot. What’s more, everything on the site and everything coming towards the site must have relevancy and be of high content.

And on it goes – we’re now waiting for the great great grandson of a very active bear!

Attribute to: Biljana Dimovska, Cayenne Red.

Biljana Dimovska is a member of the PPC Agency team at Reading based PPC Agency Cayenne Red. She is a regular contributor to the media on how companies market themselves in the digital age.